It’s a LIVing Thing.
Published In: Golf Magazine, 2025, v. 67, n. 6. P. 68 1 of 2
Database: Academic Search Ultimate 2 of 2
Abstract
The article focuses on the unique role of general managers (GMs) in LIV Golf, a league that emphasizes team competition alongside individual performance. LIV Golf features 13 teams, each with four players and a GM responsible for various tasks, including commercial operations, brand-building, and fan engagement. The GMs come from diverse backgrounds, with experience in industries such as gaming, sports media, and fashion, and they play a crucial role in enhancing the league's global profile and sustainability. As LIV Golf continues to develop, the GMs prioritize both on-course success and off-course brand identity to foster a loyal fan base and secure sponsorships. [Extracted from the article]
Additional Information
- Source:Golf Magazine. 2025/07, Vol. 67, Issue 6, p68
- Document Type:Article
- Subject Area:Social Sciences and Humanities
- Publication Date:2025
- ISSN:1056-5493
- Accession Number:186165926
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