JOURNAL ARTICLE

Case Study: Should a Funeral Company Shift Its Business Model?

  • Published In: Harvard Business Review, 2026, v. 104, n. 3. P. 137 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Cuneo, Andres; Bertini, Marco; Avery, Jill; FALLON, JOHN; MANILOV, ARTEM 3 of 3

Abstract

This article presents a fictionalized case study regarding the business model of a funeral company. The article details strategy sessions in which the company's existing business model, burial, is weighed against a new model, cremation. Additionally included is a response to the case study by Northeastern professor John Fallon.

Additional Information

  • Source:Harvard Business Review. 2026/05, Vol. 104, Issue 3, p137
  • Document Type:Case Study
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2026
  • ISSN:0017-8012
  • Accession Number:192864710

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