A COMPREHENSIVE ANALYSIS OF THE SUCCESSFUL STRATEGIC PLANNING IMPLEMENTED IN AUTOMOTIVE INDUSTRIES.

Successful strategic planning is a different method that companies use to plan the future production of goods and materials in manufacturing plants. Nowadays, many companies actively strive to ensure that the production of their goods is the main focus. This research paper aimed at bringing focus on some successes in strategic management in the global automotive manufacturing industry between Europe and Asia. However, it faces a few challenges such as unevenness of regulation and standards, for example, different rules regarding the safety of products' parts. In addition, there are more issues related to the environment that accompany the higher level of production such as the release of dangerous gas compounds into the atmosphere resulting in pollutants like carbon monoxide gas and greenhouse gases. Moreover, import supply sources in unstable global political and economic circumstances pose another challenge due to uncertain diplomatic relations. In order to resolve these problems effectively, harmonization of regulations and standards should be integrated. In addition, a high level of environmental consciousness is necessary for Euro and Asian parties, including the development of an effective combustion system, and diplomatic matters. The methodology used in this study is a PESTEL analysis that includes political, economic, social, technological, environmental, and legal aspects that impact production and markets for Europe and Asia. A comparative survey for the European and Asia market reveals that Toyota is still the most popular choice among customers and at the same time on top of the list in the market. [ABSTRACT FROM AUTHOR]