JOURNAL ARTICLE

Ather Energy's Rizta crosses 3 lakh sales mark within 2 years.

  • Published In: Project Reporters, 2026. P. N.PAG 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article focuses on Ather Energy's achievement of selling over 300,000 units of its family electric scooter, the Ather Rizta, within two years of its April 2024 launch. The Rizta has been instrumental in expanding Ather’s market presence and customer base, particularly among families, who constitute nearly 70% of its buyers. Designed for comfort and practicality, the scooter offers ample storage and advanced safety features such as SkidControl and theft alerts. Ather Energy is an Indian electric vehicle company established in 2013 that develops its products domestically to support the electric two-wheeler (E2W) ecosystem. [Extracted from the article]

Additional Information

  • Source:Project Reporters. 2026/05, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2026
  • Accession Number:193654341
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