When to Choose Gen Alpha, Gen Z, Millennials, Gen X, and Boomers as Respondents? A Special Reference to India.

  • Published In: FIIB Business Review, 2026, v. 15, n. 1. P. 7 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Rana, Sudhir 3 of 3

Abstract

The article emphasizes the critical importance of respondent selection in empirical research within business management, particularly in the diverse context of India. It highlights that demographic characteristics such as age, gender, education, and socio-economic background significantly influence research outcomes and the validity of findings. The article discusses the unique perspectives offered by different generational cohorts in India, including Baby Boomers, Generation X, Millennials, Generation Z, and Generation Alpha, and how their distinct traits can inform effective management practices and research methodologies. It advocates for a rigorous, transparent approach to respondent selection to enhance the credibility and relevance of research in the rapidly evolving Indian business landscape. [Extracted from the article]

Additional Information

  • Source:FIIB Business Review. 2026/01, Vol. 15, Issue 1, p7
  • Document Type:Editorial
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2026
  • ISSN:2319-7145
  • DOI:10.1177/23197145251407427
  • Accession Number:190387718
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