JOURNAL ARTICLE

Nike Hits Sneakerhead Jackpot With New Travis Scott Shoes.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Bhasin, Kim 3 of 3

Abstract

The article focuses on the popularity of Nike Inc.'s recent sneaker release in collaboration with rapper Travis Scott, specifically the blue-and-white Fragment Jordan 1 sneakers. The release garnered over 4.4 million valid raffle entries, surpassing the previous record of 3.8 million entries for a 2022 collaboration. While the resale market for sneakers has cooled due to oversaturation, Scott's sneakers are still commanding high prices, with listings exceeding $1,700 on resale platforms like StockX. The article highlights the significant impact of limited edition releases on Nike's brand visibility and the sneaker resale market. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/11, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • Accession Number:189363843
  • Copyright Statement:Copyright of Bloomberg.com is the property of Bloomberg, L.P. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.