JOURNAL ARTICLE

Trump Tower Plan for Australia's Gold Coast Scrapped.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Westcott, Ben; Aravindan, Aradhana 3 of 3

Abstract

The article focuses on the Trump Organization's decision to withdraw its branding from a planned 91-storey hotel and apartment tower in Surfers Paradise on Australia's Gold Coast. This change occurred after the Australian partner, Altus Property Group, reportedly failed to meet financial obligations related to the approximately A$1.5 billion project. Altus Property Group's CEO stated that the split was due to the Trump brand's declining popularity in Australia and emphasized ongoing negotiations with other global brands. The project, which aimed to be Australia's tallest tower, continues without the Trump name amid public opposition, including a petition by the advocacy group GetUp! garnering over 120,000 signatures. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/05, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2026
  • Accession Number:193686567
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