Defining a user profile for e-government services: The diffusion of innovation perspective.

This article focuses on profiling e-government users in Mexico and Spain using data from national surveys between 2015 and 2020, analyzed through logistic regression within the framework of Rogers' Diffusion of Innovation theory. The study identifies that in both countries, early adopters of e-government services tend to be males aged 25 to 34 with high educational attainment (Master's or PhD) and high socioeconomic status, with students predominating in Mexico and both students and unemployed individuals in Spain. While Mexico's user profile remained stable over time, Spain showed some variation in age and occupation among users. The findings highlight the importance of sociodemographic factors in understanding e-government adoption and suggest that tailored digital government services could improve access and participation, especially among underrepresented groups such as women and older adults.