Mainstreaming Gays: Critical Convergences of Queer Media, Fan Cultures, and Commercial Television, Eve NG (2023).

The article reviews *Mainstreaming Gays: Critical Convergences of Queer Media, Fan Cultures, and Commercial Television* by Eve Ng, which examines the intersection of LGBTQ fan cultures, queer media, and commercial television from the 2000s to 2010s. Ng analyzes how the corporatization of grassroots LGBTQ-focused websites by networks Bravo and Logo facilitated the mainstreaming of LGBTQ content in American media, highlighting the transitional role of these fan sites as digital spaces for community engagement and professional media pathways. The book explores strategies such as "dualcasting" and "gaystreaming," which integrated LGBTQ content to appeal to both queer and straight audiences, particularly through reality and scripted television. Ng proposes a new model of cultural production reflecting shifts from traditional broadcast to streaming, emphasizing the evolving relationship between mainstream and independent queer media. The work concludes by considering contemporary industry changes, including the impact of the COVID-19 pandemic, and suggests directions for future research on LGBTQ media production.