JOURNAL ARTICLE

How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account.

  • Published In: Journal of Consumer Research, 2025, v. 52, n. 2. P. 266 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Vieites, Yan; Mittal, Chiraag 3 of 3

Abstract

This article investigates socioeconomic status (SES) disparities in organ donation by identifying a novel psychological barrier: lower-SES individuals place greater importance on their physical bodies as central to their sense of self, which reduces their willingness to donate organs. Across seven studies conducted in the United States and Brazil, evidence shows that this heightened bodily self-connection among disadvantaged groups leads to stronger beliefs that organ donation would harm their identity, thereby lowering donation rates. The research further demonstrates that these SES-based differences can be mitigated by framing the self in non-physical terms (e.g., emphasizing the mind) or by appeals that present organ donation as a form of self-extension (e.g., "live through others"). These findings contribute to understanding the psychological mechanisms behind SES disparities in organ donation and suggest tailored communication strategies to increase donation rates among lower-SES populations.

Additional Information

  • Source:Journal of Consumer Research. 2025/08, Vol. 52, Issue 2, p266
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • ISSN:0093-5301
  • DOI:10.1093/jcr/ucae062
  • Accession Number:186648931
  • Copyright Statement:Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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