First Black president of an MLS team talks sustaining growth amid $775 million valuation and record attendance numbers.

The article focuses on Danita Johnson's historic role as the first Black executive to lead a Major League Soccer (MLS) club, D.C. United, and her insights on the growth of soccer in the U.S. Johnson, who previously worked in the WNBA and NBA, emphasizes the importance of operational excellence and technology in driving the league's transformation, especially with the upcoming 2026 World Cup. The MLS is experiencing a surge in popularity, evidenced by record attendance figures and increasing franchise valuations, with D.C. United valued at approximately $775 million. Johnson aims to engage Black American consumers and simplify the player development process to foster greater participation in soccer among youth, which she believes will contribute to the sport's long-term growth in the U.S. [Extracted from the article]