The Locavore Mindset: How Locavorism Shapes Consumers' Intention to Purchase Local Food Products.

The study examines the influence of locavorism on consumers' intention to purchase local food products. It also analyzes how health consciousness, environmental attitude, and community attachment influence locavorism. An online survey instrument consisting of six-point measurement scale and demographics was administered to respondents aged 18 years and above using random sampling technique. Primary data was analyzed by applying appropriate statistical methods, such as frequency and percentage analysis, Confirmatory Factor Analysis, and Structural Equation Modeling. The results found that health consciousness and community attachment influenced locavorism, which in turn significantly enhanced consumers' intention to buy food products made locally. However, no statistically significant association was found between environmental attitude and locavorism. [ABSTRACT FROM AUTHOR]