JOURNAL ARTICLE

Find the AI Approach That Fits the Problem You're Trying to Solve.

  • Published In: Harvard Business Review, 2024, v. 102. P. 54 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: WESTERMAN, GEORGE; RANSBOTHAM, SAM; FARRONATO, CHIARA 3 of 3

Abstract

Rather than focusing solely on generative AI, businesses should first define their problems and then choose the most suitable analytical tools. While AI can enhance automation, optimization, and prediction, other approaches—such as econometrics, traditional deep learning, and rule-based automation—often provide more effective and cost-efficient solutions. By understanding the strengths and limitations of each method, leaders can make informed decisions that balance innovation with practical implementation.

Additional Information

  • Source:Harvard Business Review. 2024/10, Vol. 102, p54
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2024
  • ISSN:0017-8012
  • Accession Number:182910266

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