JOURNAL ARTICLE

Univision Responds to Changing Politics of Hispanic Audience.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Miller, Hannah 3 of 3

Abstract

The article focuses on Daniel Alegre's leadership at TelevisaUnivision Inc. and the challenges the company faces in the evolving media landscape, particularly regarding the Hispanic vote and its coverage of political candidates. Alegre highlights the significance of the Hispanic electorate, noting its shift towards economic issues and its impact on elections. The article discusses Univision's efforts to adapt its programming to be more centrist and its ongoing commitment to immigration issues, including partnerships for naturalization assistance. Additionally, it addresses the competitive landscape with Telemundo and the negotiations for a new distribution deal with YouTube TV, which could affect pricing for viewers. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/09, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • Accession Number:188268309
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