MAN VS. TECHNOLOGY (FORMS AND TRANSFORMATIONS OF VIRTUALISATION OF EVERYDAY LIFE IN THE ERA OF TRANSHUMANISM).

The authors of the present study analyse various forms of virtualisation of the everyday as they appear in different theories and forms in contemporary media studies (see: Deuze, 2016; Floridi, 2019; Manovich, 2018; Lindgren et al., 2014; Gálik, 2011; Radošinská, 2021; Čábyová et al., 2024), including the transformation of physical space to cyberspace (exemplified by the virtualisation of home), social desertion via the digitisation of the self, transhumanism and the Quantified Self movement. The study is aimed at highlighting the current shift towards online culture and reflecting on some of the socio-cultural changes that are gradually establishing themselves under the influence of digitalisation and virtual forms of experience. At the same time, the authors reflect on some sociocultural shifts from post-humanism to transhumanism. These shifts are gradually and inevitably establishing themselves under the baton of digitalisation and virtual forms of experiencing the everyday. The ambition of the text is to analyse the presence, manifestations and rise of phenomena related to the virtualisation of the everyday and socio-cultural reality as part of broader processes of digitisation (life-hacking and Quantified Self movement, transhumanism, artificial intelligence). [ABSTRACT FROM AUTHOR]