Why Entrepreneurs Should Think Like Scientists.

This article explores how application of the scientific method ties into success of entrepreneurs. The article discusses research conducted in “A Scientific Approach to Entrepreneurial Decision-Making: Large-Scale Replication and Extension,” by Arnaldo Camuffo et al. published in the Strategic Management Journal in 2024. Topics include defining a hypothesis, then determining and investigating critical dependencies of it, with an iterative process of refining and testing built in.