Sports Fandom, Media History, and the Shifting Cultural Understanding of "The Eyes of Texas".

  • Published In: JCMS: Journal of Cinema & Media Studies, 2025, v. 65, n. 2. P. 115 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Lewis, Hannah; Scott, Suzanne 3 of 3

Abstract

In 2020, a group of University of Texas at Austin athletes called to replace the school song, "The Eyes of Texas," with a song "without racist undertones." This article examines how different constituencies have negotiated their relationship to the song as a media and fan object since 2020 and the specific cultural and institutional contexts that led to shifts over time. Drawing on three years of quantitative and qualitative research, we advocate for moving beyond easy narratives of intergenerational conflict to consider the more granular ways participation is negotiated, stressing the significance of sustained media literacy. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:JCMS: Journal of Cinema & Media Studies. 2025/12, Vol. 65, Issue 2, p115
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • ISSN:2578-4900
  • Accession Number:191434103
  • Copyright Statement:Copyright of JCMS: Journal of Cinema & Media Studies is the property of Society of Cinema & Media Studies and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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