JOURNAL ARTICLE

Dynamic Pricing Doesn't Have to Alienate Your Customers.

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Bertini, Marco; Koenigsberg, Oded 3 of 3

Abstract

Dynamic pricing, the practice of adjusting prices based on market conditions, has received criticism for being seen as a way for companies to boost profits. However, dynamic pricing can benefit both companies and customers when implemented correctly. Static prices can lead to frustration for customers and businesses, while dynamic pricing allows for better inventory management and improved customer experiences. Companies should be transparent about their pricing strategies and help customers understand the benefits of dynamic pricing. By doing so, dynamic pricing can be a tool that benefits both companies and customers. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/05, p1
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2024
  • Accession Number:177238663
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