JOURNAL ARTICLE

Luxury hotels need to have 'a point of view' to attract visitors hungry for experiences, says designer André Fu.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Gordon, Nicholas 3 of 3

Abstract

The article discusses the evolving preferences of younger millennial and Gen-Z travelers, who prioritize unique experiences and emotional connections over traditional luxury accommodations. Interior designer André Fu emphasizes that modern luxury is defined by the atmosphere and personal resonance of a space rather than its physical attributes. Swire Hotels, under the leadership of deputy chairman Toby Smith, is adapting to these trends by expanding its Upper House brand, which aims to offer a more dynamic and personalized hotel experience. The company plans to open new properties in cities like Shenzhen, Xi'an, Tokyo, and Bangkok, while also noting a shift in tourism sources, with increasing interest from the Middle East and India. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • Accession Number:189860543
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