JOURNAL ARTICLE

Want an Oscar? It'll Cost You.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Sugiura, Alexander; Holder, Sarah 3 of 3

Abstract

The article discusses the increasing importance and cost of winning an Oscar in the movie industry. It traces the evolution of the Oscars from a humble affair to a glitzy event that now involves extensive marketing campaigns and spending millions of dollars. The article highlights the strategies used by movie studios to secure nominations and votes, comparing it to political campaigns. It also explores the impact of winning an Oscar on box office and streaming revenues. The article credits Harvey Weinstein and his film "Shakespeare in Love" for revolutionizing Oscar campaigning and setting the standard for the modern-day business of winning an Oscar. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/03, pN.PAG
  • Document Type:Interview
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2024
  • Accession Number:175941979
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