JOURNAL ARTICLE

Baseball's Biggest Stars, Biggest Markets Align for Fox Network.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Miller, Hannah 3 of 3

Abstract

Fox Sports is anticipating a significant increase in ratings for the upcoming Major League Baseball World Series, featuring the Los Angeles Dodgers and the New York Yankees, two of the game's most iconic franchises. Fox plans to enhance coverage by capturing player and fan emotions, utilizing drones for aerial shots, and showcasing celebrity attendees. The network has already sold out ad positions for the first two games and is expecting a boost in viewership due to the historical significance of the matchup and the star power of the teams. The series has been strategically scheduled to avoid conflicts with NFL coverage, and sponsors include movie studios, drug companies, and technology firms, with presidential campaigns also expected to advertise. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/10, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2024
  • Accession Number:180489654
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