JOURNAL ARTICLE

Meet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Burleigh, Emma 3 of 3

Abstract

The article discusses the trend of major brands like Nike, Adidas, and Red Bull partnering with high school athletes for endorsement deals, allowing these young athletes to earn significant income through social media. Currently, 40 U.S. state high school associations permit students to sign name, image, and likeness (NIL) deals, although some states still restrict these endorsements due to concerns about amateur status and preparedness. High school athletes, such as Ethan Holiday and Kaleena Smith, are capitalizing on their social media followings, with some earning thousands of dollars per post. This shift reflects a broader cultural change where being an influencer has become a desirable career path for many Gen Z individuals. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/02, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • Accession Number:182851740
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