JOURNAL ARTICLE

The Production of Neoliberal Girlhood in Girl Scout Daisies and Brownies.

  • Published In: Girlhood Studies, 2025, v. 18, n. 1. P. 90 1 of 3

  • Database: Psychology Source 2 of 3

  • Authored By: Nickens, Rachel E. 3 of 3

Abstract

For over a century, Girl Scouts of the United States of America (GSUSA) has shaped the experiences of American girls with a curriculum crafted in response to changing social conditions. In this article, I examine how the contemporary GSUSA organization seeks to develop the youngest Girl Scouts. Through an analysis of the Daisy and Brownie curriculum and the skill development encouraged by activity options, I demonstrate how GSUSA produces the neoliberal girl subject via the program pillars of STEM, Entrepreneurship, and Life Skills. Starting in kindergarten, Girl Scouts are encouraged to become can-do girls or future girls prepared for the global economy. I provide further evidence of the production of neoliberal girlhood and highlight how these efforts have extended to early elementary school. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Girlhood Studies. 2025/03, Vol. 18, Issue 1, p90
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • ISSN:1938-8209
  • DOI:10.3167/ghs.2025.180107
  • Accession Number:184177115
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