'CONTENT CREATION HAS BEEN DEMOCRATIZED': BRUNO LAPORTE, THE HEAD OF CULTURAL & SOCIAL BEHAVIOUR AT DENTSU CREATIVE FRANCE, REFLECTS ON THE EVOLUTION OF ENTERTAINMENT IN THE DIGITAL AGE.

  • Published In: Arab Ad, 2023, n. 2. P. 58 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Tungate, Mark 3 of 3

Abstract

The article presents an interview with Bruno Laporte, head of cultural and social behavior at creative agency Dentsu Creative France. He discusses creation of content democratized by the internet and the social networks. He mentions how metaverse are talking about web3, video games and virtual reality. He also mentions how agencies have collaborated with specialist agencies.

Additional Information

  • Source:Arab Ad. 2023/04, Issue 2, p58
  • Document Type:Interview
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2023
  • Accession Number:164170616

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