JOURNAL ARTICLE

Trans influencer targeted with hate after promoting Bud Light now feels abandoned: 'I was waiting for the brand to reach out to me, but they never did'.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Ceron, Ella 3 of 3

Abstract

The article focuses on influencer and actor Dylan Mulvaney's experience following backlash from a sponsored partnership with Anheuser-Busch InBev's Bud Light. Mulvaney stated that the company never reached out to her after she faced significant bullying and transphobia related to her promotional posts. Despite the controversy leading to calls for boycotts and a decline in Bud Light's sales, the company has emphasized its commitment to brewing beer for everyone and recently launched a new marketing campaign. Mulvaney highlighted the broader implications of corporate support for trans individuals, noting the increase in anti-LGBTQ hate incidents and the need for companies to stand by their partners. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/06, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2023
  • Accession Number:164667348
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