JOURNAL ARTICLE

Why don't we trust funeral directors? Transparency and innovation can redefine the industry–if the FTC allows it.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Moy, Zack 3 of 3

Abstract

The article focuses on the challenges and opportunities within the funeral industry, particularly regarding consumer trust and pricing transparency. It highlights the Funeral Rule established by the FTC in 1982, which requires funeral homes to disclose pricing upon request but does not mandate online pricing, leading to a lack of transparency and consumer mistrust. The author argues that the rule is outdated and suggests that the FTC should implement online pricing mandates, simplify pricing language, and enhance monitoring to protect consumers effectively. The piece emphasizes the importance of reforming the industry to better serve families, especially as the aging population will increasingly require funeral services in the coming years. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/03, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2024
  • Accession Number:176068427
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