JOURNAL ARTICLE

Can AI Assistants Add Value to Your Sales Team?

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Sinha, Prabhakant; Shastri, Arun; Lorimer, Sally E. 3 of 3

Abstract

This article discusses the potential benefits and challenges of using AI assistants in sales teams. AI assistants can act as coaches, analysts, and advisors for salespeople, providing insights, suggestions, and personalized recommendations. They can analyze sales data, improve customer engagement, and enhance sales productivity. However, implementing AI assistants requires addressing upfront costs, data integration challenges, and driving adoption among sales teams. The article also explores the capabilities of AI assistants and provides paths for adoption and usage. It emphasizes the importance of integrating analytical and verbal-visual capabilities and offers recommendations for facilitating adoption and measuring ROI. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/09, p1
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2024
  • Accession Number:179659090
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