Societal Culture in Slavic Nations: Effects of Historical Events.

This article examines societal cultural values across seven Slavic countries—Bosnia and Herzegovina, Croatia, North Macedonia, Serbia (Southern Slavs); Czech Republic, Poland (Western Slavs); and Russia (Eastern Slavs)—using Geert Hofstede’s Value Survey Module (2008). It identifies significant but inconsistently distributed differences in cultural dimensions among Slavic tribes, nations, and regions, reflecting both traditional Slavic heritage and varying degrees of Western influence linked to historical events and geopolitical integration, such as EU and NATO membership. The study finds that Western and some Southern Slavic countries exhibit cultural values more aligned with Western societies, particularly in Individualism, Masculinity, and Long-Term Orientation, while Eastern Slavs show distinct patterns, especially in Power Distance and Uncertainty Avoidance. The authors highlight the complexity and heterogeneity of Slavic cultures and call for further multidisciplinary research to deepen understanding and support international business practices in these societies.