JOURNAL ARTICLE

Agency Growth in 2025: Stay Focused on Prospecting, Cross-Selling & Employee Benefits.

  • Published In: Insurance Journal, 2024, v. 102, n. 21. P. 28 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Wells, Andrea 3 of 3

Abstract

The article discusses strategies for insurance agencies to grow in the changing market, focusing on prospecting, cross-selling, and employee benefits. It emphasizes the importance of staying focused on prospecting and not confusing activity with productivity. The text also highlights the potential for growth through cross-selling and offers tips for agencies to enhance their sales and marketing efforts. Overall, the article provides insights into how agencies can adapt and thrive in the evolving insurance landscape. [Extracted from the article]

Additional Information

  • Source:Insurance Journal. 2024/11, Vol. 102, Issue 21, p28
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2024
  • ISSN:0020-4714
  • Accession Number:180960490
  • Copyright Statement:Copyright of Insurance Journal is the property of Wells Media Group and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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