JOURNAL ARTICLE

How banks can better serve the digital customer with physical touchpoints.

  • Published In: Banking Strategies Daily, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Mackinnon, Stuart 3 of 3

Abstract

Financial institutions might turn to ATM-as-a-Service or ITM-as-a-Service to meet consumers where they transact yet maintain greater flexibility and cost control. Today's consumers are driven by convenience and flexibility, transitioning often between digital and cash-based transaction forms. In fact, according to a survey conducted by Forbes Advisor, 42% of respondents still value the ability to make cash transactions. Consumers also expect the freedom to complete transactions when, where, and how it suits them. To [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Banking Strategies Daily. 2025/03, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • Accession Number:183816119
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