I'm the CEO of the 1980s most viral restaurant, Tony Roma's. We're still thriving but viral brands keep turning into pumpkins.

  • Published In: Fortune.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Haque, Mina 3 of 3

Abstract

The article discusses the impact of social media on brand building, highlighting the tension between rapid growth and long-term sustainability. While social media has democratized entrepreneurship, allowing brands to reach audiences directly, it has also led to the rise of ephemeral brands that often lack staying power. The author contrasts this with established brands like Tony Roma's, which prioritize longevity and customer loyalty over fleeting viral success. The piece emphasizes the importance of building brands that endure by focusing on quality and trust rather than immediate gratification, urging emerging brands to consider their long-term value. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2026/02, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2026
  • Accession Number:191615920
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