Cyrus Reed, Lobbyist: Selling lawmakers on legislation means weathering storms.

The article traces the career of an environmental lobbyist in Texas, showing how a background in journalism and policy evolved into advocacy work that blends legislative strategy, grassroots outreach, and pragmatic coalition building. Topics include environmental lobbying at the Texas Capitol, grassroots advocacy and public education on issues like water funding and electric vehicles, and navigating Texas politics through alliances with unexpected partners despite powerful industry interests.