JOURNAL ARTICLE

Reinventing the Flower Shop.

  • Published In: Entrepreneur, 2025, v. 53, n. 6. P. 102 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: FEIFER, JASON 3 of 3

Abstract

The article focuses on the transformation of French Florist, a florist shop in Los Angeles, into an innovative franchise under the leadership of Michael Jacobson. After taking over the business in 2018, Jacobson identified key challenges in the floral industry, including high commissions from order aggregators, reliance on middlemen for flower sourcing, and outdated technology. By investing in direct marketing, improving supply chain logistics, and adopting modern technology, French Florist has significantly increased its customer base and is on track to expand to 11 locations. Jacobson emphasizes maintaining a lower royalty structure for franchisees compared to aggregators, aiming to enhance the customer experience in the floral industry. [Extracted from the article]

Additional Information

  • Source:Entrepreneur. 2025/11, Vol. 53, Issue 6, p102
  • Document Type:Interview
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • ISSN:0163-3341
  • Accession Number:189246721
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