JOURNAL ARTICLE

LIV Golf Is Losing Its $5 Billion Battle With the PGA Tour.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Turner, Giles; Sisco, Josh 3 of 3

Abstract

The article focuses on the challenges faced by LIV Golf Ltd., a Saudi-backed professional golf league, as it approaches its fifth season amid low attendance and viewership, despite significant financial investment. Since its inception, LIV has struggled to gain popularity compared to the established PGA Tour, which has regained its footing and is now consolidating its power through new management and sponsorships. LIV is attempting to revamp its format to qualify for official world golf ranking points by switching from a 54-hole to a 72-hole format, while also negotiating new contracts with players. The PGA Tour is exploring potential partnerships with Saudi investors but aims to end LIV in its current form as part of any deal. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/01, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2026
  • Accession Number:190914786
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