Barriers, facilitators, and best practices for successful vaping prevention campaigns for sexual and gender minority youth.

This article focuses on identifying barriers, facilitators, and best practices for developing vaping prevention campaigns tailored to sexual and gender minority youth (SGMY) using the Exploration, Preparation, Implementation, Sustainment (EPIS) framework. Through qualitative interviews with 11 key stakeholders from government and non-profit organizations at national, state, and local levels, four main themes emerged: youth engagement, sociopolitical context, dissemination and measurement, and inter-organizational collaboration. The study highlights the importance of meaningful youth involvement with appropriate compensation, centering SGMY of color due to racial inequities in tobacco-related health outcomes, and enhancing collaboration among organizations to optimize resources and campaign impact. These findings inform three recommendations for future SGMY vaping prevention efforts: engage youth throughout development, prioritize SGMY of color, and share campaign materials to avoid duplication and maximize reach.