JOURNAL ARTICLE

Using Persuasion to Spur Lasting Organizational Change.

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Cialdini, Robert B.; Martin, Steve 3 of 3

Abstract

This article discusses the challenges of implementing lasting organizational change and offers strategies for using persuasion to achieve long-term results. The authors draw on their research and experiences to provide examples of successful interventions, such as offering compromises, promoting unity, and appointing a system steward. They emphasize the importance of actively involving and empowering those affected by the change, and highlight the need for leaders to be proactive and strategic in their approach. The article concludes by emphasizing the importance of allowing individuals to have agency and feel a sense of ownership in the change process. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/07, p1
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2024
  • Accession Number:179403781
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