JOURNAL ARTICLE

Persuading the Unpersuadable.

  • Published In: Harvard Business Review, 2025, v. 103. P. 46 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: GRANT, ADAM 3 of 3

Abstract

A reprint of the article "Persuading the Unpersuadable" by Adam Grant, which appeared in the March-April 2021 issue, is presented. It explores how people like Mike Bell and Tony Fadell influenced Steve Jobs, showing that Apple’s success depended on persuading a determined leader. It outlines key strategies for influencing difficult personalities, such as asking know-it-alls to explain, collaborating with the stubborn, and praising narcissists indirectly. It emphasizes that successful persuasion depends on timing, approach, and emotional insight.

Additional Information

  • Source:Harvard Business Review. 2025/06, Vol. 103, p46
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • ISSN:0017-8012
  • Accession Number:186035174

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