JOURNAL ARTICLE

Eudaimonic media for social good: the influence of meaningful media experiences on connectedness and health persuasion.

  • Published In: Human Communication Research, 2025, v. 51, n. 1. P. 16 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Duong, Hue Trong 3 of 3

Abstract

This article investigates how meaningful entertainment media experiences, specifically eudaimonic music videos, influence health persuasion outcomes among COVID-19 vaccine-hesitant individuals. Drawing on theories of eudaimonic media and social identity, two online experiments found that viewing meaningful music videos elicited elevation—an other-oriented emotional response—that increased both universal orientation and ingroup identification. Importantly, ingroup identification, rather than universal orientation, mediated the relationship between elevation and positive changes in vaccination attitudes and intentions, with vaccination messages embedded implicitly in user comments on YouTube. The studies also showed that the quantity of emotional comments did not significantly enhance elevation, and that meaningful media-induced elevation can be leveraged to promote prosocial health behaviors in challenging persuasion contexts such as vaccine hesitancy.

Additional Information

  • Source:Human Communication Research. 2025/01, Vol. 51, Issue 1, p16
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • ISSN:0360-3989
  • DOI:10.1093/hcr/hqae018
  • Accession Number:181970215
  • Copyright Statement:Copyright of Human Communication Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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