JOURNAL ARTICLE

How Digital Trust Varies Around the World.

  • Published In: Harvard Business Review, 2023. P. 140 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: CHAKRAVORTI, BHASKAR; BHALLA, AJAY; CHATURVEDI, RAVI SHANKAR 3 of 3

Abstract

This article presents research on the current state of people’s trust in digital ecosystems utilizing a digital trust scorecard that covers four components and how to improve upon this current state. The research examines the digital environment itself in terms of security and trustworthiness, the user experience with the environment, and the user’s attitudes and behaviors in 42 global economies. The article closes with how to improve upon digital trust based on this research.

Additional Information

  • Source:Harvard Business Review. 2023/12, p140
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:173874891

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