Tweeting About Latinx TV: #SaveODAAT Social Media Campaign.
Published In: JCMS: Journal of Cinema & Media Studies, 2025, v. 64, n. 4. P. 153 1 of 3
Database: Academic Search Ultimate 2 of 3
Authored By: Camargo, Crystal 3 of 3
Abstract
The article focuses on the #SaveODAAT social media campaign, which emerged in response to Netflix's cancellation of the Latinx-centric series *One Day at a Time* (2017–2019). Fans utilized the hashtag to express their disappointment and mobilize support for the show, highlighting its representation of Latinx, LGBTQ, and multigenerational families. The campaign successfully led to the show's revival on Pop TV, marking a significant moment in Latinx media activism and demonstrating how social media can empower marginalized communities to advocate for representation in television. Despite its eventual cancellation by Pop TV in 2020, the campaign exemplified the potential of digital platforms to challenge industry norms and promote sustained visibility for Latinx narratives. [Extracted from the article]
Additional Information
- Source:JCMS: Journal of Cinema & Media Studies. 2025/07, Vol. 64, Issue 4, p153
- Document Type:Article
- Subject Area:Social Sciences and Humanities
- Publication Date:2025
- ISSN:2578-4900
- Accession Number:187784411
- Copyright Statement:Copyright of JCMS: Journal of Cinema & Media Studies is the property of Society of Cinema & Media Studies and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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