JOURNAL ARTICLE

Asics and Salomon are the fastest-growing sneaker brands.

  • Published In: Sporting Goods Intelligence Europe, 2025, v. 36, n. 33/34/35. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Björklund, Mattias 3 of 3

Abstract

The article focuses on StockX's midyear trend report for 2025, which identifies Asics and Salomon as the fastest-growing sneaker brands, with Asics achieving a 71% growth and Salomon a 53% growth. The report highlights the popularity of specific models, such as Asics' Gel-1130 and Salomon's XT-6, and notes a resurgence in trading cards and collectibles. Additionally, collaborations with artist Takashi Murakami significantly boosted sales for New Era and Louis Vuitton, resulting in triple-digit growth for both brands in the accessories category. The report emphasizes the dynamic nature of the secondary market and the diverse interests of today's consumers. [Extracted from the article]

Additional Information

  • Source:Sporting Goods Intelligence Europe. 2025/08, Vol. 36, Issue 33/34/35, pN.PAG
  • Document Type:Article
  • Subject Area:Social Sciences and Humanities
  • Publication Date:2025
  • ISSN:1143-2462
  • Accession Number:187750867
  • Copyright Statement:Copyright of Sporting Goods Intelligence Europe is the property of EDM Publications and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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