Commentary on "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers".

This article presents a commentary to the 2024 article by Uduehi, Saint Clair, and Crabbe "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers." Here the authors first suggest examining interaction terms in this research as a way to show the impact of oppression for Black women compared to Black men. Then the authors present five challenges in incorporating intersectionality into marketing research including slow adoption and the need for metrics.