JOURNAL ARTICLE

Tourism organizations capitalizing on major events: HOSPITALITY | From the Junos to FIFA World Cup, industry looks to convert visits into economic activity.

  • Published In: Business in Vancouver, 2025, n. 1846. P. 3 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Korstrom, Glen 3 of 3

Abstract

Tourism organizations in Vancouver are leveraging major events like the Juno Awards and Taylor Swift's concerts to boost economic activity through activations and collaborations. The Vancouver Hotel Destination Association and other stakeholders have implemented creative initiatives, such as giant lighted signs and a temporary ferris wheel, to attract visitors and increase spending in the city. As Vancouver prepares to host the FIFA World Cup matches at BC Place, tourism advocates are strategizing marketing campaigns to capitalize on the global spotlight and attract international visitors. [Extracted from the article]

Additional Information

  • Source:Business in Vancouver. 2025/03, Issue 1846, p3
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • ISSN:0849-5017
  • Accession Number:183999943
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