JOURNAL ARTICLE

Tencent, Apple talks progressing on WeChat game fees.

  • Published In: China Economic Review.com, 2025. P. 1 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article focuses on Tencent Holdings Ltd.'s ongoing discussions with Apple Inc. regarding revenue sharing from mini-games on the WeChat app, which could significantly impact China's mobile gaming sector. Tencent President Martin Lau indicated that the talks are progressing positively and a formal announcement is expected in the future. The discussions come in the context of Apple's 30% commission on in-app purchases, often referred to as the "Apple tax," which has been a point of contention for superapps like WeChat that depend on in-game transactions and advertising revenue. The outcome of these negotiations may lead to changes in how mini-games are monetized within these platforms. [Extracted from the article]

Additional Information

  • Source:China Economic Review.com. 2025/11, p1
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:189350363
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