The development strategy of cultural tourism integration in characteristic towns based on SWOT-AHP.

This article focuses on analyzing the integration of culture and tourism in Conghua, a characteristic town in Guangzhou, China, to support rural revitalization and new urbanization efforts. Using a SWOT (Strengths, Weaknesses, Opportunities, Threats) framework combined with the Analytic Hierarchy Process (AHP) and survey data, the study identifies key factors influencing cultural tourism development and calculates their relative importance and impact. The findings highlight Conghua's strong geographic location, rich cultural heritage, and specialty tourism products as strengths, while noting weaknesses such as limited experiential tourism and low digitalization. Opportunities include growing market demand, technological advances, and government support, whereas threats involve market competition, rapid technological changes, and external environmental fluctuations. The study concludes that a quality growth strategy leveraging internal strengths and external opportunities is optimal for sustainable cultural tourism development in Conghua, recommending improvements in transportation, cultural heritage protection, technological innovation, branding, and farmer income enhancement.