JOURNAL ARTICLE

NFL, Jay-Z's Roc Nation Extend Deal on Super Bowl Halftime Show.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Williams, Randall 3 of 3

Abstract

The NFL has announced that it will continue its partnership with Jay-Z's Roc Nation to produce the Super Bowl halftime show. The deal, which began in 2019, involves Roc Nation advising on the selection of artists for the NFL's performances and also supporting the league's inspire change program. The previous deal was worth $25 million over five years, but the value and duration of the new deal have not been disclosed. This partnership was established in response to criticism of the NFL's handling of Colin Kaepernick's protest, and since then, artists like Rihanna, The Weeknd, and Shakira have performed at the Super Bowl. Kendrick Lamar is set to perform at the next Super Bowl. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/10, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • Accession Number:180277551
  • Copyright Statement:Copyright of Bloomberg.com is the property of Bloomberg, L.P. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.