JOURNAL ARTICLE

Super Bowl winners have shouted, 'I'm going to Disney World!' for 36 years. Here's how prices for the park have changed between now and then.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article discusses the longstanding tradition of Super Bowl-winning quarterbacks announcing their plans to visit Disney World or Disneyland, a successful marketing campaign that began in 1987. It highlights the evolution of this tradition, noting that the first quarterback, Phil Simms, was paid $75,000 to make the announcement, while John Elway received the same amount for remaining silent. The article also compares historical and current ticket prices for Disney parks, revealing that while prices have increased significantly, the rise may not be as steep as perceived when adjusted for inflation. Additionally, it mentions that Disney has expanded this campaign beyond the Super Bowl to include other major events. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/02, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2023
  • Accession Number:161862536
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