JOURNAL ARTICLE

NBA's European League Plan Meets Pushback From Investors.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hellier, David; Turner, Giles; Williams, Randall 3 of 3

Abstract

The article focuses on the National Basketball Association's (NBA) efforts to establish a new professional basketball league in Europe, known as NBA Europe, and the skepticism it faces from European football-club owners considering investment. While some club owners have shown interest, concerns have been raised about the NBA's proposed revenue split—where the NBA would take nearly half the income compared to UEFA's 2.5% share in football—and the lack of detailed information before bidding. The league aims to include 12 franchises and additional qualifying teams, with ownership stakes divided among the NBA, club owners, and the International Basketball Federation (FIBA). Key challenges include securing broadcast deals and addressing franchise fees, as the league is expected to operate at a loss initially, similar to many European football and basketball clubs. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/04, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2026
  • Accession Number:192903336
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