JOURNAL ARTICLE

Peyton Manning Joins $45 Million Fundraising for Good Good Golf.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Counts, Aisha; Shaw, Lucas 3 of 3

Abstract

The article focuses on Good Good Golf, a digital golf media company that recently secured $45 million in funding led by Creator Sports Capital, co-founded by former YouTube executive Benjamin Grubbs, with participation from retired quarterback Peyton Manning's Omaha Productions and other investors. Founded in 2020, Good Good Golf has grown its YouTube channel to over 1.75 million subscribers by producing golf trick shots, challenges, and lifestyle content aimed at younger audiences, and has expanded into branded merchandise and live events. The company generates most of its revenue from golf-related products and plans to use the new investment to build a management team, increase live events, expand international reach, and develop new content formats. Good Good Golf collaborates with major golf brands and media partners, and aims to broaden its global presence through translated content and influencer partnerships.

Additional Information

  • Source:Bloomberg.com. 2025/03, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:183895353

Looking to go deeper into this topic? Look for more articles on EBSCOhost.