JOURNAL ARTICLE

RMG ban: Asia Cup to see dip in ad volumes?

  • Published In: CSO Forum, 2025. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

The article discusses the impact of India's ban on Real Money Gaming (RMG) advertising on the upcoming Asia Cup 2025, which begins on September 9 in the UAE. This ban has led to a significant reduction in advertising volumes, with experts estimating a potential decrease of 10–15% compared to previous tournaments. While traditional RMG advertisers are absent, other sectors such as FMCG, auto, e-commerce, and fintech are expected to fill the advertising gap, particularly during the festive season. The Asia Cup will feature eight teams competing in a T20 format, with matches scheduled primarily for prime-time viewing. [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2025/09, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:187728846
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